A global economy requires business organizations to cultivate their international
holdings by respecting the national differences of their host countries and coordi
nating efforts for rapid innovation. In this essay we first review relevant literature
in the areas of communication and innovation and explore how efforts toward
innovative practices are directly related to globalism and business strategy. We
then focus on issues associated with national culture, corporate culture, and pro
fessional culture that are relevant to strategies for researching business communi
cation in global contexts. Finally, we suggest directions for future work.
Albrecht, T.L., & Hall, B.J. (1991a). Achieving communication goals in superior-subordinate relationships: The multi-functionality of upward maintenance tactics. Communication Monographs, 58, 273-288.
2.
Albrecht, T.L., & Hall, B.J. (1991b). Relational and content differences between elites and outsiders in innovation networks. Human Communication Research, 17, 535-561.
3.
Albrecht, T.L., & Ropp, U.A. (1984). Communicating about innovation in networks of three U.S. organizations. Journal of Communication, 34, 78-91.
4.
Allen, T.J. (1993). Managing technical communications and technology transfer: Distinguishing science from technology. In T. Allen (Ed.), Managing the flow of technology. London: MIT Press.
5.
Bach, B.W. (1989). The effect of multiplex relationships upon innovation adoption: A reconsideration of Rogers' model. Communication Monographs, 56, 133-150.
6.
Badawy, M.K. (1982). Developing managerial skills in engineers and scientists. New York: Van Nostrand Reinhold.
7.
Barkema, H.J., Bell, J., & Pennings, J. (1996). Foreign entry, cultural barriers, and learning . Strategic Management Journal, 17, 151-166.
8.
Beamer, L. (1992). Learning intercultural communication competence . The Journal of Business Communication, 29, 285-303.
9.
Bernhardt, S.A. (1999). Using technology to support global drug-development teams. In C. R. Lovitt & D. Goswami (Eds.), Exploring the rhetoric of international professional communication: An agenda for teachers and researchers (pp. 55-80). New York: Baywood.
10.
Biemans, W.G. (1993). Relaties en samnewerking zijn essentieel voor succes bij productontwikkeling, IM Business Marketeer blad.
11.
Bolten, J. (1999). Intercultural business communication: an interactive approach. In C. R. Lovitt & D. Goswami (Eds.), Exploring the rhetoric of international professional communication: An agenda for teachers and researchers (pp. 139-156). New York: Baywood.
12.
Bosley, D.S. (1999). Visual elements in cross-cultural technical communication: Recognition and comprehension as a function of cultural conventions. In C. R. Lovitt & D. Goswami (Eds.), Exploring the rhetoric of international professional communication: An agenda for teachers and researchers (pp. 253-276). New York: Baywood.
13.
Bourgeois, L.J., & Brodwin, D.R. (1984). Strategic implementation: Five approaches to an elusive phenomenon. Strategic Management Journal, 5, 241-264.
14.
Branscom, L.M., Florida, R., Hart, D., Keller, J., & Boville, D. (1999). Investing in innovation. Cambridge, MA: MIT Press.
15.
Castells, M. (1998). End of the millenium: Economy, society, and culture . Oxford: Blackwell.
16.
Cooley, R.C., & Roach, D.A. (1984). Theoretical approaches to communication competence: A conceptual framework. In R. N. Bostrom (Ed.), Competence in communication (pp. 11-32). Beverly Hills, CA: Sage.
17.
Dougherty, D. (1996). Organizing for innovation. In S. Clegg, C. Hardy, & W. Nord (Eds.), Handbook of organization studies (pp. 424-439). London: Sage.
18.
Gerhard, B., Amelingmeyer, J., & Specht, G. (1998). Managing conflicts between the functional units in innovation projects. Paper presented to the 5th International Product Development Conference, Como , Italy.
19.
Gessner, M.J., & Arnold, V. (1999). Introduction to conceptual perspectives. Advances in Global Leadership, 1, 3-8.
20.
Gessner, M.J., Arnold, V., & Mobley, W. (1999). Introduction. Advances in Global Leadership, 1, xiii-xviii.
21.
Guéhenno, J.M. (1995). La fin de la démocratie. Paris : Flammarion.
22.
Gundling, E. (1999). How to communicate globally. Training and Development, 53, 28-32.
23.
Hall, E.T., & Hall, M.R. (1987). Hidden differences: Doing business with the Japanese . New York: Doubleday.
24.
Hall, E.T., & Hall, M.R. (1990). Understanding cultural differences: Germans, French, and Americans. Yarmouth, ME: Intercultural Press.
25.
Heerkens, H., & Ulijn, J.M. (1999). The death of an innovative firm Fokker: Were there cultural reasons? Journal of enterprising culture, 7(3), 269-298.
26.
Hilton, C.B. (1992). Japanese international business communication: The place of English. The Journal of Business Communication , 29, 253-265.
27.
Hofstede, G. (1980). Culture's consequences: International differences in work-related values. Beverly Hills: Sage.
28.
Hofstede, G. (1991). Cultures and organizations: The software of the mind. New York: McGraw Hill.
29.
Hogg, B.A. (1993). European managerial competences. European Business Review, 93, 21-26.
30.
Kalthoff, O., Nonaka, I. & Nueño, P. (1997). The light and the shadow: How breakthrough innovation is shaping European business. Oxford Center for Innovation/Roland Berger Foundation: Capstone Publishing Limited.
31.
Kaplan, R. (1966). Cultural thought patterns in intercultural education . Language Learning, 16, 1-20.
32.
Klein, K.J., Tosi, H., & Cannella Jr.A. A. (1999). Multilevel theory building: Benefits, barriers, and new developments. Academy of Management Review, 24, 243-248.
33.
Krone, K.J., Chen, L., & Xia, H. (1997). Approaches to managerial influence in the People's Republic of China. The Journal of Business Communication, 34, 289-315.
34.
Kumar, R., Ulijn, J., & Weggeman, M. (1997). Sense making in a globalizing world: The impact of culture on a European multinational firm's strategic behavior. In P. Crubézy, A. Cresson, & K. Dameron (Eds.), Images, signs, symbols: The cultural coding of communication (pp. 407-415). Poitiers, France: SIETAR.
35.
Lee, J., & Jablin, F.M. (1992). A cross-cultural investigation of exit, voice, loyalty, and neglect as responses to dissatisfying job conditions. The Journal of Business Communication, 29, 203-228.
36.
Lewis, M.W., & Grimes, A.J. (1999). Metatriangulation: Building theory from multiple paradigms. Academy of Management Review, 24, 672-690.
37.
Lewis, L., & Seibold, D.R. (1998). Reconceptualizing organizational change implementation as a communication problem: A review of literature and research agenda. In M. Roloff (Ed.), Communication Yearbook (pp. 93-151). Beverly Hills: Sage.
38.
Little, Arthur D. (1997). Global innovation survey, Cambridge, MA:
39.
Lovitt, C.R. (1999). Introduction: Rethinking the role of culture in international professional communication. In C. R. Lovitt & D. Goswami (Eds.), Exploring the rhetoric of international professional communication: An agenda for teachers and researchers (pp. 1-16). New York: Baywood.
40.
Martin, J. (1992). Culture in organizations: Three perspectives. Oxford: Oxford University Press.
41.
Miller, K.I., & Monge, P.R. (1985). Social information and employee anxiety about organizational change. Human Communication Research, 11, 365-386.
42.
Miller, S.J., Hickson, D.J., & Wilson, D.C. (1996). Decision-making in organizations. In S. Clegg, C. Hardy, & W. Nord (Eds.), Handbook of organization studies (pp. 293-312). London: Sage.
43.
Mintzberg, H. (1979). The structuring of organizations: A synthesis of the research. Englewood Cliffs, NJ: Prentice Hall.
44.
Mone, M.A., McKinley, W., & Barker, V.L. (1998). Organizational decline and innovation: A contingency framework. Academy of Management Review, 23, 115-132.
45.
Monge, P. (1998). Communication structures and processes in globalization . Journal of Communication, 48, 142-153.
46.
Monge, P., & Fulk, J. (1999). Communication technology for global network organizations . In G. DeSanctis & J. Fulk (Eds.), Shaping organization form: Communication, connection, and community (pp. 71-100). Thousand Oaks, CA: Sage.
47.
Monge, P.R., & Eisenberg, E.M. (1987). Emergent communication networks. In F. Jablin, L. Putnam, K. Roberts, & L. Porter (Eds.), Handbook of organizational communication (pp. 304-342). Newbury Park: Sage.
48.
Morley, D.D., Shockley-Zalabak, P., & Cesaria, R. (1997). Organizational communication and culture: A study of 10 Italian high-technology companies. The Journal of Business Communication, 34, 252-266.
49.
Nishiguchi, M. (1997), The impact of the INTERNET and the advanced networks on Japanese culture. In P. Crubezy, A. Cresson, & K. Dameron (Eds.), Images, signs, symbols: The cultural coding of communication (pp. 399-406). Poitiers, France: SIETAR.
50.
Nonaka, I., & Takeuchi, H. (1995). The knowledge-creating company. New York: Oxford University Press.
51.
Nutt. P.C. (1986). Tactics of implementation. Academy of Management Journal, 29, 230-261.
52.
Nutt. P.C. (1987). Identifying and appraising how managers install strategy. Strategic Management Journal, 8, 1-14.
O'Hair, D., Friedrich, G., Wiemann, J., & Wiemann, M. (1997). Competent communication. New York: St. Martin's Press.
55.
Ohmae, K. (1998). Strategy in a world without borders. Leader to Leader, 7, 17-23.
56.
O'Neil, H.M., Pouder, R.W., & Buchhiktz, A.K. (1998). Patterns in the diffusion of strategies across organizations: Insights from the innovation diffusion literature. Academy of Management Review, 23, 98-114.
57.
Park, M.Y., Dillon, W.T., & Mitchell, K.L. , (1998). Korean business letters: Strategies for effective complaints in cross-cultural communication. The Journal of Business Communication, 35, 328-345.
58.
Parker, B. (1996). Evolution and revolution: From international business to globalization. In S. Clegg, C. Hardy, & W. Nord (Eds.), Handbook of organization studies (pp. 484-506). London: Sage.
59.
Roberts, S. (1991). Technology transfer: An opportunity for technical communicators. Technical Communication, 38, 336-344.
60.
Rogers, E.M. (1983). Diffusion of innovations (3rd Ed.). New York: The Free Press .
61.
Rogers, E.M. (1996). Diffusion of innovations (4th Ed.). New York: Simon & Schuster .
62.
Rogers, E.M., & Shoemaker, F.F. (1971). Communication of innovations: A cross-cultural approach (2nd Ed.). New York: The Free Press.
Senge, P.M. (1998). The practice of innovation. Leader to Leader, 9, 16-22.
65.
Smeltzer, L.R. (1991). An analysis of strategies for announcing organization-wide change. Group and Organizational Studies, 16, 5-24.
66.
Sriussadaporn-Charoenngam, N., & Jablin, F.M. (1999). An exploratory study of communication competence in Thai organizations. The Journal of Business Communication , 36, 382-418.
67.
Stage, C.W. (1999). Negotiating organizational communication cultures in American subsidiaries doing business in Thailand. Management Communication Quarterly, 13, 245-280.
68.
Steier, F. (1999). A relational framework for professional communication in international organizations. In C. R. Lovitt & D. Goswami (Eds.), Exploring the rhetoric of international professional communication: An agenda for teachers and researchers (pp. 157-170). New York: Baywood.
69.
Triandis, H.C. (1995). Culture and social behavior. New York: McGraw Hill.
70.
Ulijn, J.M. (1995). The Anglo-Germanic and Latin concept of politeness and time in cross-Atlantic business communication: From cultural misunderstanding to management success. Intercultural negotiation [Special issue]. Hermes, 15, 1-28.
71.
Ulijn, J.M. (1996). Translating the culture of technical documents: Some experimental evidence. In D. Andrews (Ed.), International Dimensions of Technical Communication (pp. 69-86). Washington: STC.
72.
Ulijn, J.M., & Campbell, C.P. (1997). International paragraphing: What can cultures learn from each other in the communicative and managerial field? In M. Pütz, B. Smieja, & M. Tasch (Eds.), Human contact through language and linguistics (pp. 491-500). Frankfurt: Lang Verlag.
73.
Ulijn, J.M., & Campbell, C.P. (1999). Technical innovations in communication: How to relate technology to business by a culturally reliable human interface. IPCC 99 Proceedings (pp. xx-xx). Piscataway, NJ: IEEE.
74.
Ulijn, J.M., & Gobits, R. (1986). The role of communication for disseminating scientific and technical innovation. In T. Bungarten (Ed.), Wissenschaftssprache und gesellschaft (pp. 214-232). Hamburg: Akademion.
75.
Ulijn, J.M., Lincke, A., & Karakaya, Y. (in preparation), Electronics-based international business negotiation vs. face-to face: Some cultural and linguistic aspects. Technical innovation and global business communication [Special issue]. IEEE Transactions on Professional Communication.
76.
Ulijn, J.M., Nagel, A.P. (2000), The cultural transition of the innovation engineer in Germany and NL: From Technology Push to Market Pull. Technical innovation culture in the East and the West [Special issue]. Journal of Enterprising Culture (pp. xx-xx).
77.
Ulijn, J.M., & St. Amant, K. (2000). Mutual intercultural perception: How does it affect technical communication, some data from China, The Netherlands, Germany, France and Italy. Technical Communication, 47(2), 220-237.
78.
Ulijn, J.M., & Strother, J.B. (1995). Communicating in business and technology: From psycholinguistic theory to international practice. New York/Frankfurt: Lang.
79.
Ulijn, J.M., & Weggeman, M. (in press). Towards an innovation culture: What are its national, corporate, marketing, and engineering aspects, some experimental evidence? In C. Cooper, S. Cartwright , & C. Early (Eds.), Handbook of Organisational Culture and Climate. London : Wiley.
80.
Weggeman, M. (1989). Is the professional self-managing or is there really a need for professional management? European Management Journal, 7(4), 422-430.
81.
Weggeman, M., & Berends, H. (1997). Facilitating knowledge sharing in non-hierarchical work relations. In J. Schreinemakers & J.-P Barthès (Eds.), Advances in knowledge management: Vol. 2 (pp. 57-69). Würzburg : Ergon.
82.
Weick, K.E. (1999). Conclusion: Theory construction as disciplined reflexivity: Tradeoffs in the 90s. Academy of Management Review , 24, 797-806.
83.
Weiss, T. (1999). The implications of translation for professional communication. In C. R. Lovitt & D. Goswami (Eds.), Exploring the rhetoric of international professional communication: An agenda for teachers and researchers (pp. 277-292). New York: Baywood .
84.
Yang, C. (1984). Demystifying Japanese management practices. Harvard Business Review, 62(3), 172-178.
