Names,Naming and the Code of Cultural Denial in a Contemporary Nigerian Society: An Afrocentric Perspective

Abstract

This article explores the rejection of indigenous African (first) names and the preference for European and westernized names by some Nigerian youth, especially those living in Calabar metropolis, Cross River State, South-eastern Nigeria. The article investigates the personal, cultural and social motivations for foreign names adoption and the subjective interpretations of both rejected and adopted first names. The study is rooted in the Afrocentric paradigm which is grounded in the historical and cultural reality of the African experience to express its core principles of cultural assertion, self-pride and Africa-centered identity. Data for the study was sourced through participant observations, semi-structured interviews and metalinguistic conversations with participants who have been involved in name-changing practices in the last 5 years. The study discovers that young people adopt foreign (first) names to challenge their stereotyped ethnic identities and to contest existing traditional norms about naming. This phenomenon tends to be propelled by additional social, personal and religious factors including, style, personal taste, creativity, religious conversion and the flow of other social capital. This often results in a dramatic drift in African traditional naming practices which tends to erase or subjugate African naming protocol and identities.