The Black Media Entrepreneur and Economic Implications for the 21st Century

Abstract

This article appraises communications as business and examines the effect of new information technology on the productivity of the Black entrepreneur (African American [AA] and African [AB] mid-scale business-persons) and provides insights into market conditions in both communities and the mindset of the African entrepreneur and implications for partnership management. Further, it describes the Black entrepreneur’s access to business information, implications for partnership, and a background for strategic planning. Research shows that there are potential mutual benefits for AB and AA media entrepreneurs, with proper strategic planning and information sharing. A critical analysis of published business magazines, public documents from the National Black Chamber of Commerce, Minority Telecommunication Development Program Report, Federal Communications Commission, Black Business Network, and a working knowledge of information resources and the activities of AA and AB entrepreneurs make up the methodology.