Abstract
With its policy of affirmative action, South Africa’s new constitution demands the radical transformation of the racial ordering of a society, which has, until the democratic elections of 1994, positioned Blacks as the oppressed majority. The ways in which affirmative action gets taken up and contested in the public sphere of the press in relation to audience or the previously dominant White minority in a newly democratic society is considered through an analysis of elite media discourses. The critique of media debates about affirmative action and judicial administrative promotion raise important questions about the transformation of South African society as a whole.
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