An Exploration of Participatory Communication Practices in Sustainable Development and Poverty Alleviation: A Case Study of Lifajaneng Village

Abstract

Rural communities rely on donor-funded support projects on poverty alleviation. The study explored the participatory communication practices in sustainable development and poverty alleviation in Lifajaneng. A mixed-method approach was employed, purposive sampling was used, and 30 participants responded to questionnaires. Three focus groups discussions were used and 2 managers interviewed. Ethics were adhered to and consent forms were signed by participants. The results indicated that sustainability was affected by top-down communication because beneficiaries were excluded in decision-making. The study recommends that training should emphasise the principles of participation and the supportive role of communication for communities’ true participation.

Keywords

Poverty alleviation participatory communication sustainable development channels of communication

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