Abstract
Traditional change-management models assume stability, an assumption that collapses in volatile institutional environments. Drawing on the Peruvian context, this article introduces survival management as a practitioner-oriented approach for organizations facing fragile credibility, short planning horizons, and chronic uncertainty. I propose a stabilize-consolidate-transform sequence as the practical foundation for any meaningful change. The article offers grounded examples and guidance for leaders navigating volatility, arguing that survival is not opposed to change but enables it.
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