The Role of Dissemination as a Fundamental Part of a Research Project

Abstract

Dissemination and communication of research should be considered as an integral part of any research project. Both help in increasing the visibility of research outputs, public engagement in science and innovation, and confidence of society in research. Effective dissemination and communication are vital to ensure that the conducted research has a social, political, or economical impact. They draw attention of governments and stakeholders to research results and conclusions, enhancing their visibility, comprehension, and implementation. In the European project SOPHIE (Evaluating the Impact of Structural Policies on Health Inequalities and Their Social Determinants and Fostering Change), dissemination was an essential component of the project in order to achieve the purpose of fostering policy change based on research findings. Here we provide our experience and make some recommendations based on our learning. A strong use of online communication (website, Twitter, and Slideshare accounts), the production of informative videos, the research partnership with civil society organizations, and the organization of final concluding scientific events, among other instruments, helped to reach a large public within the scientific community, civil society, and the policy making arena and to influence the public view on the impact on health and equity of certain policies.