This report summarizes a series of studies pertaining to the description of individuals, groups, organizations, and larger social entities in common, mutually relevant, commensurate terms. Exploration of the ascriptive uses of over 20,000 trait-descriptive terms in contemporary American English led to the construction of a 120-item instrument suitable for investigations of individual-environment 'fit," studies of attribution processes, or for the measurement of self, group, organizational, or national images.
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