BENJAMIN, B. & MAITLAND, J. (1958). Operational research and advertising: some experiments in the use of analogies . Operat. Res. Quart.9, 207-217 .
2.
BENJAMIN, B. , JOLLY, W. P. & MAITLAND, J. (1960). Operational research and advertising: theories of response . Operat. Res. Quart.11, 205-218 .
3.
BUZZELL, R. D. et al. (Eds.) (1961). Mathematical models and methods in marketing. Homewood. Ill.: Irwin .
4.
HARARY, F. & LImsTEIN, B. (1962). The dynamics of brand loyalty: a Markovian approach . Opns. Res.10, 1-18 .
5.
HERNITER, J. D. & HOWARD, R. A. (1964). Stochastic marketing models. In D. B. Hertz . & R. T. Eddison (Eds.), Progress in operations research, Vol. 2. New York: Wiley .
6.
KUEHN, A. A. (1961). A model for budgeting advertising. In R. D. Buzzell et al. (Eds.), Mathematical models and methods in marketing. Homewood, Ill.: Irwin .
7.
LEE, A. M. & BURKART, A. J. (1960). Some optimization problems in advertising media planning . Operat. Res. Quart.11, 113-122 .
8.
LEE, A. M. (1962). Decision rules for media scheduling: static campaigns . Operat. Res. Quart.13, 229-242 .
9.
LEE, A. M. (1963). Decision rules for media scheduling: dynamic campaigns . Operat. Res. Quart.14, 365-372 .
10.
LONGTON, P. A. & WARNER, B. T. (1962). A mathematical model for marketing . Metra1, 297-310 .
11.
MAFFEI, R. B. (1960). Brand preferences and simple Markov processes . Opns. Res.8, 210-218 .
12.
MAGEE, J. F. (1953). The effect of promotional effort on sales . Opns. Res.1, 64-74 .
13.
TAYLOR, C. J. (1963). Some developments in the theory and application of media scheduling methods . Operat. Res. Quart.14, 291-306 .
14.
VIDALE, M. L. & WOLFE, H. B. (1957). An operational research study of sales response to advertising . Opns. Res.5. 370-381 .