Heuristic Models of the Marketing Process

ARNHEIM, R. (1952). Art and visual perception. University of California Press .

ARONS, L. (1960.) Advertising and the dynamics of mass media. Pre-publication copy. Television Bureau of Advertising Inc.

ASCH, S. E. (1948). The doctrine of suggestion, prestige and imitation in social psychology . Psychol. Rev. 55, 250-276 .

ASCH, S. E. (1952). Social psychology. N.Y.: Prentice-Hall .

ASCH, S. E. , CIRASO, J. & HEIMER, W. (1960). Perceptual conditions of association . Psychol. Monogr. 4, No. 3.

BARKER, R. G. (1960). Ecology and motivation. Nebraska symposium on motivation, 1960. Ed. M. R. Jones . University of Nebraska Press .

BERLYNE, D. E. (1960). Conflict arousal and curiosity. N.Y.: McGraw-Hill .

CHEIN, I. (1954). The environment as a determinant of behaviour . J. soc. Psychol. 39, 115-127 .

DEMBER, W. N. (1960). The psychology ofperception. New York: Holt, Rinehart & Winston .

DEMBER, W. N. & EARL, R. W. (1957). Analysis of exploratory, manipulatory and curiosity behavior . Psychol. Rev. 64, 91-96 .

EMERY, F. E. (1961). Differences between the communication functions of the mass media. T.I.H.R. document 615 (mimeo).

EMERY, F. E. & OESER, O. A. (1958). Information, decision and action. University of Melbourne Press .

ESTES, W. K. (1960). Learning theory and the new 'mental chemistry' . Psychol. Rev. 67, 207-223 .

FRIEDSON, E. (1953). Communications research and the concept of the mass . Amer. sociol. Rev. 19, 313-317 .

HERNITER, J. D. & MAGEE, J. F. (1961). Customer behaviour as a Markov process . Operations Research 9, 105-122 .

KBHLER, W. (1941). On the nature of association . Proc. Amer. phil. Soc. 84.

LANG, K. (1953). The unique perspective of television and its effects . Amer. sociol. Rev. 18, 3-12 .

ROCK, I. (1957). On the role of repetition in associative learning . Amer. J. Psychol. 70, 186-193 .

SIEGEL, S. (1957). Level of aspiration and decision making . Psychol. Rev. 64, 253-263 .