Over the last 20 years, social science scholars have challenged conventional conceptions of social reality, knowledge, and the validity of our methods of inquiry. Many have criticized the aim of mainstream social science to provide an absolute, objective view of the world and have called for a reflexive stance in which we recognize all social activity, including research itself, as an ongoing endogenous accomplishment. Three main themes have emerged: a crisis of representation, an emphasis on the constitutive nature of language, and a call for reflexive approaches to research. Contemporary organizational theorists have found themselves drawn into the debate and struggling with a number of questions around how to carry out reflexive research. I examine those questions and explore the implications for organizational research. In doing so, I attempt to enact reflexivity through one layer of narrative circularity.
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