This article explores the process of small-scale technological innovation through the concept of experienced and enacted time. By conducting a series of semi-structured, deep interviews with 10 entrepreneurial innovators around issues of time and their ventures, we were able to construct four higher order concepts: time as a force, time as a flow, time as relations and time as a personal, cognitive resource; as well as 12 subcategories depicting ways in which time and innovation are weaved together. The study concludes with a number of suggestions as to how previous research on innovation may be extended in the light of the present findings. Especially important in this respect is the call for a stronger emphasis in innovation research on intentionality, uncertainty creation, vision and social action as being significant denominators of this phenomenon.
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