Social change is a learning process in which motivation, information and reinforcement are important variables. The human engineer can help design social action experiments both to induce change and to assess the effectiveness of alternative social change methods. A theory of social change is outlined and an action experiment is described to test the theory. The experiment uses communications media (e. g., television, radio, etc.) to reach remote communities, stimulate and reinforce change, and teach the behaviors necessary for change.
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