Pharmacy window space has traditionally been used by the pharmaceutical industry to advertise its products. The impact of using pharmacy window space to educate the public about emergency contraception was evaluated. The number of enquiries during the campaign increased by 2-4 times and the number of leaflets taken by 3-43 times. The amount of emergency con traception dispensed during the campaign was three times greater than during the control phase. A larger number of pregnancy tests was purchased during the campaign phase. This study indicates the positive role that pharmacists have in health promotion.
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