This paper reports on a survey of 420 adults and in-depth interviews with 75 of these respondents in Leicestershire in 1994. The study examined how respondents made dietary choices in the context of their social, cultural and economic circumstances, and considered the place of nutritional guidlines and healthy eating messages. The survey findings showed that 64 per cent of respondents reported having made dietary changes due to interviews revealed a more complex response to dietary information which had implications for health promotion policy and practice.
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