Issues in implementing a national HEA campaign at local level

Abstract

The study reported here assessed the attempts made at a district health authority level to implement a campaign initiated at a national level. Participants at briefing sessions which were promoted in one county to support the Health Education Authority's September 1991 'Food For The Heart' month, were all followed up in terms of types of activities organised and methods of evaluation used. Respondents reported various campaign aspects that were felt to be either helpful or a hindrance to the organisation of activities. These included issues around the campaign's focus and target, the available resources, and media involvement. The implications of these results for future programmes are discussed, including the campaign aim and objectives, guidance on activities, evaluation, resources and planning.