Professional response to Aids

Abstract

Health educators appear to be meeting the increasing public demand for information about Aids, according to qualitative research commissioned by the Health Education Authority at the start of and immediately after the Government's advertising cam paign. The HEA asked the market research company, MAS, to look into the behaviour and attitudes of key groups of professionals- GPs, health education officers, environmental health officers, phar macists, headteachers, and FPA administrators. Interviewing was carried out by telephone and in two stages: in mid-to-late January, and again around Easter. Although results have yet to be fully analysed, it is possible to make some preliminary observations.