Promoting nutrition education in Worcester

Abstract

IN October, 1984, Worcester and District Health Auth ority launched a year-long campaign aimed at pro moting healthy eating in the local population. The campaign was designed around a multi-media approach, as well as incorporating more traditional health education strategies. Evaluation was carried out through public opinion surveys, and by monitor ing sales of selected food items from four local super markets. Over the campaign period, there was a significant change in public knowledge, which was reflected in considerable alterations to the buying patterns of certain food items.