Abstract
THE Department of Health have identified the need for a major health education campaign aimed at increasing the rate of immunisation against whooping cough, and therebydecreasingits incidence, particularly in view of a predicted upturn in Autumn 1985. The Health Education Council is developing this campaign to be run later this year, the first stage of which was to commission preliminary research to examine attitudes, knowledge and behav iour in this area.
The results would be used to help identify the appropriate form and content of the materials to be used, but quite apart from this particular use, this research, has a wider interest value — and perhaps further applications. This article describes the research and some of the main findings with this in mind. (MORI — Market and Opinion Research International — were commissioned to undertake the research, and the HEC has received their report 'Attitudes towards Whooping Cough Immunisation' by Brian Gosschalk and Lynn Cherkas, — now lodged in the HEC library).
Get full access to this article
View all access options for this article.