Public broadcasting remains a key institution of democratization in the context of globalization, marked by the shift from the national to the transnational as the site of media power and, increasingly, media activity. In the face of rampant commercialization of media, public broadcasting is essential to the promotion of pluralism in the public sphere. In a multichannel environment, public broadcasting must find its particular place. At the same time, multilateral politics present a specific new challenge to public broadcasting. As media politics go global, public broadcasting must be rethought and new structures and mechanisms put in place at the global level.
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