Media partisanship and professionalism constitute substrata of the same ideological space. We conceptualize media ideology at epistemological ( weltanschauung) and method ological (practical and operative) levels. Based on a survey we found that epistemologically, media ideology exerts a substantial albeit uneven influence on Hong Kong journalists in the way they view the political transition now under way and the media role in it. At the method ological level, journalists tend to endorse the abstract goals of professional norms but diverge on the concrete ways and means of achieving those goals.
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