Mulakh Raj Dua, "Programming Potential of Indian Television with Special Reference to Education, Economic Growth and Social Change," Unpublished M.A. Thesis, California State University, Northridge (1979).
2.
Cecilia J. Dumor, "Editorial Comment and Economic Development in Ghana," Unpublished M.A. Thesis, Michigan State University (1979 ).
3.
Alex S. Edelstein, The Uses of Communication in Decision-Making, New York : Praeger Publishers (1974).
4.
Lynn Bergmann Entine, "The Effect of Pace on Listener Interest in Educational Radio Messages ," Unpublished M.S. Thesis, University of Wisconsin (1978).
5.
Janet A. Florence, "News and Public Affairs Programming On Black-Oriented Radio Stations: An Exploratory Study," Unpublished M.A. Thesis, University of Maryland (1978).
6.
Sylvia S. Ingle, "The Effectiveness of a Public Information Campaign Directed Toward an Elderly Audience," Unpublished M.A. Thesis, University of North Carolina ( 1979).
7.
B.E. Kipkorir, "Towards a Cultural Policy for Kenya: Some Views, "Paper No. 131, Institute of African Studies, University of Nairobi ( 1980).
8.
Denis McQuail, "The Influence and Effects of Mass Media," in James Curran, Michael Gurevitch and Janet Wollacott (eds.), Mass Communication and Society, London: Sage Publications (1979).
9.
Richard L. Miller, "Mere Exposure, Psychological Reactance and Attitude Change," Public Opinion Quarterly, Vol. 40, No. Summer (1976).
10.
Sharbar N. Noor, "The Use of Mass Communication in the Implementation of Family Planning Programmes in Malaysia," Unpublished M.A. Thesis, Central Michigan University (1979).
11.
Isaac Obeng-Quaidoo, "Media Habits of the Ghanaian Youth," in Frank Okwu Ugboajah (ed.), Mass Communication Culture and Society in West Africa, Oxford: Hans Zell Publishers (forthcoming 1984).
12.
Cheryl Olkes, "Information Seeking with Mass Media in the Republic of Niger: An Exploratory Study of Town and Country," Unpublished Ph.D. Dissertation, University of Texas (1978).
13.
Paul S. Riede, "Salience of Need and Media Use: A Uses and Gratification Approach ," Unpublished M.A. Thesis, Indiana University (1979).
14.
Wilbur Schramm, Mass Media And National Development: The Role of Information in the Developing Countries, Stanford: Stanford University Press (1964).
15.
Chih-Hua K. Tsai, "Overseas Chinese Students and Mass Media," Unpublished M.A. Thesis Purdue University (1979).
16.
Yaw Twumasi, "Social Class and Newspaper Coverage in Ghana," in Frank Okwu Ugboajah (ed.), Mass Communication. Culture and Society in West Africa, Oxford: Hans Zell Publishers (forthcoming 1984).
17.
Luke Uka Uche, "Diffusion of Major Crises Information Among Urban and Rural Opinion Leaders in Nigeria," in Frank Okwu Ugboajah (ed.), Mass Communication Culture and Society in West Africa , Oxford: Hans Zell Publishers (forthcoming 1984).
18.
Frank Okwu Ugboajah, "Developing Indigenous Communication in Nigeria," Journal of Communication, Autumn, Volume 29 (1979).
19.
Frank Ugboajah, "'ORAMEDIA' or Traditional Media as Effective Communication Options for Rural Development in Africa," Communication Socialist Yearbook, Vol. II, 1982- 1983.
20.
Unesco, The Yaounde DeclarationParis: Unesco1980.
21.
Africa Today, London: Africa Journal Limited (1981).
22.
Nigerian National Mass Communication Council Newsletter No. 2, 15th February, 1973 (a report of the survey in Zambia by Graham Mytton of the Institute of African Studies, Lusaka).