Book Reviews : GÖRAN ALBINSSON,KARL-ERIK WÄR- NERYD and STEN TENGELIN: Reklamens ekonomiska roll. (The Economic Role of Advertising.) An important book by three Swedish experts evaluates the effects of advertising in a highly developed market

Book Reviews : GÖRAN ALBINSSON,KARL-ERIK WÄR- NERYD and STEN TENGELIN: Reklamens ekonomiska roll. (The Economic Role of Advertising.) An important book by three Swedish experts evaluates the effects of advertising in a highly developed market