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Book Reviews : ELIHU KATZ AND PAUL F. LAZARSFELD. Personal Influence. The Part Played by People in the Flow of Mass Communi cations. With a Foreword by Elmo Roper. A Report of the Bureau of Applied Social Research Columbia University. Intr.,Bibl. Glencoe (I11),1955,The Free Press. xx + 400 pp. Price: $ 6.00