This article examines the impact of changes in market structures and accompanying policies in the diversity of Finnish television’s programme content between 1993 and 2002. The analysis of the media policy and measurement of television supply indicate that, in Finland, the shift from a public service led situation to that of a mixed system with two public service and two commercial nationwide channels has not resulted in drastic changes in the diversity of television programming. Strict, but pragmatic, market-entry regulation has resulted in moderate competition, which appears to have favoured a substantial programme-type diversity and differentiation between the channels.
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