Abstract
Five market assessment models are presented in an integrated manner to systematically analyse the international business environment of the Philippines. The paper also highlights a comparison of management styles of the Philippines with those of USA and Japan. Multinational corporations (MNCs) and other foreign investors may need to rethink what they will take into account when assessing their strategies in entering a developing country. in other words, they need to gain insights not only into the country's economy and growth but also its unique historical, political and behavioural (socio-cultural) dimensions.
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