Adding Breadth and Nuance to the Study of Recycling Perceptions: Development the Multidimensional Negative Perceptions of Recycling Scale

Abstract

Perceptions remain central in many models and theories applied to understand recycling behaviors; however, researchers often assess specific perceptions in isolation or administer multiple measures of perceptions together without support for their simultaneous application, causing uncertainty regarding the true effects of relevant perceptions on recycling behaviors. A preferred approach would be to assess each distinct and relevant perception associated with recycling behaviors via a supported multidimensional measure, which could add appropriate breadth and nuance to relevant models and theories with assurances for the validity of findings. To resolve this tension, the current article reports the development of the Negative Perceptions of Recycling Scale (NPRS). Via a five-study process, we provide robust support that the NPRS produces appropriate psychometric and validity evidence. In our discussion, we reflect upon how its dimensions can advance relevant theory. The NPRS can provide a more accurate understanding of how unique perceptions can cause people to perform—or not to perform—recycling behaviors.