Investigation of bias related to either gender or gender-related attributes has been hampered by the lack of a scale which would address the gender-relatedness of characteristics and which also would indicate how positively or negatively the stereotypical characteristics are viewed. The new scale, Positive Sex-role Inventory, was developed to have three dimensions: masculine, feminine and neutral. All of the characteristics are positive in terms of employability or market value. Empirical investigation of the instrument for the profession of counseling psychologist showed a three factor-structure and adequate estimates of internal consistency reliability.
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