Abstract
The concurrent criterion validity of the Rokeach Value Survey (RVS) in discriminating more successful from less successful undergraduate students was investigated. An interval scaling procedure, rather than the customary rank ordering method, was used to measure Rokeach values. The success criterion was based on a seven-item index measuring student's perceived success (index of internal reliability = .76). The success index was significantly correlated with grade point average (r = .56, p < .00 1). Results indicated that the interval-scaled version of the RVS could discriminate more successful from less successful students at levels significantly beyond chance (p < .01) when applied to a validation sample. The direction of specific differences in the value profiles of the two groups was consistent with expectations.
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