A scale was constructed measuring beliefs about equal rights for men and women. The scale had high internal consistency and reliability. Scores on the scale were significantly related to subject, sex, age, and ethnic group in the directions predicted. Further evidence of the validity of the scale was evidenced by the finding that members of a women's rights organization (NOW) attained the highest score on the scale of any group. In addition, scores for this group varied directly with degree of involvement in the organization. The findings confirmed also the initial hypothesis that beliefs about sex roles are multidimensional and subject to measurement and quantification.
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