Greenberg, Bradley S.Operation Abolition vs. Operation Correction. AV Communication Review, 1963, 11, 40-46.
2.
Hartman, Frank R.A Behavioristic Approach to Communication. AV Communication Review, 1963, 11, 155-190.
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Husek, T. R. and Wittrock, M. C.The Dimensions of Attitudes Towards Teachers as Measured by the Semantic Differential. Journal of Educational Psychology , 1962, 53, 209-213.
4.
Janes, Robert W.Preexisting Attitudes of College Students to Instructional Television. AV Communication Review, 1964, 12, 325-326.
5.
Kaiser, Henry F.The Application of Electronic Computers to Factor Analysis. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1960, 20, 141-151.
6.
Kaiser, Henry F.Comments on Communalities and the Number of Factors. Paper Read at an Informal Conference at Washington University, St. Louis, May 14,1960.
7.
Kaiser, Henry F.The Varimax Criterion for Analytic Rotation in Factor Analysis. Psychometrika, 1958, 23, 187-200.
8.
Kraus, Sidney.Modifying Prejudice: Attitude Changes as a Function of the Race of the Communicator. AV Communication Review, 1962, 10, 14-22.
9.
Osgood, C. E., Suci, G. J. , and Tannenbaum, P. H.The Measurement of Meaning. Urbana: University of Illinois Press, 1957.
10.
Westley, Bruce H. and Jacobson, Harvey K.Instructional Television and Student Attitudes Towards Teacher, Course and Medium. AV Communication Review , 1963, 11, 47-60.