The Office of Radio Research: 1 A Division of the Bureau of Applied Social Research,Columbia University

1 Arnheim Rudolph . “The World of the Daytime Serial.” Radio Research, 1942–3. New York: Duell, Sloan and Pearce, 1944.

2 Beville Hugh . The Social Stratification of the Radio Audience. No. 1 of Studies of the Social Psychology of Radio. New York: Office of Radio Research, 1944.

3 Cantril Hadley Herzog Herta Gaudet Hazel . The Invasion from Mars. Princeton: Princeton University Press, 1940.

4 Curtis Alberta . Listeners Appraise a College Station. New York: Federal Radio Education Committee, 1940.

5 Fiske Marjorie . A Sampling of Public Attitudes Toward the Proposed Subscription Radio Plan. New York: Office of Radio Research, 1944.

6 Fiske Marjorie . “How Consumers React to Radio Advertising by Retailers.” Sales Management, LIII (1944), 92–98.

7 Fleiss Marjorie . “Panel Interviewing as an Aid in Measuring the Effects of Advertising.” Journal of Applied Psychology, XXIV (1940), 685–695.

8 Hallonquist T. Suchman E. A. “Listening to the Listener.” Radio Research, 1942–3. New York: Duell, Sloan and Pearce, 1944.

9 Herzog Herta . “On Borrowed Experience.” Studies in Philosophy and Social Science, IX (1941), 65–95.

10 Herzog Herta . “What Do We Really Know About Daytime Serial Listeners?” Radio Research, 1942–3. New York: Duell, Sloan and Pearce, 1944.

11 Lazarsfeld Paul F. Radio and the Printed Page. New York: Duell, Sloan and Pearce, 1940.

12 Lazarsfeld Paul F. “The Daily Newspaper and its Competitors.” The Annals of the American Academy of Political and Social Science. Philadelphia, 1942.

13 Lazarsfeld Paul F. Berelson Bernard Gaudet Hazel . The People's Choice. New York: Duell, Sloan and Pearce, 1944.

14 Lazarsfeld Paul F. Fiske Marjorie . “The Panel as a New Tool for Social Research.” Public Opinion Quarterly, II (1938), 596–612.

15 Lazarsfeld Paul F. Kendall Patricia . “The Listener Talks Back.” Radio in Health Education. New York: Columbia University Press, 1945.

16 Lazarsfeld Paul F. “Audience Building in Educational Broad-casting.” Journal of Educational Sociology, XIV (1941), 533–541.

17 McCandless Boyd . “A Study of Non-Listeners.” Radio Research, 1942–3. New York: Duell, Sloan and Pearce, 1944.

18 Meyrowitz Alvin Fiske Marjorie . “The Relative Preference of Low Income Groups for Small Stations.” Journal of Applied Psychology, XXIII (1939), 158–162.

19 Robinson William S. “Radio Comes to the Farmer.” Radio Research, 1941. New York: Duell, Sloan and Pearce, 1941.