Sage Journals: Discover world-class research

Abstract

Student recruitment for doctoral programs in educational administration is an important topic that has escaped experimental study. To provide more information about this topic and about a specific recruitment tool, an experimental study was conducted. Contents of recruitment brochures were varied to reflect the salient aspects associated with three different theoretical perspectives, and reactions to these different brochures were assessed with female and male teachers in a between-within repeated measures design. Reactions of female and male teachers, as potential candidates for a doctoral program in educational administration, were more positive when the recruitment brochure stressed program requirements and expectations than when it stressed the psychological and development aspects of pursuing a doctoral degree.

Get full access to this article

View all access options for this article.

References

Behling, O. , Laboritz, G. , & Garner, M. (1968). College recruiting: A theoretical base. Personnel Journal, 47, 13-19.

Cohen, J. (1977). Statistical power analysis for the behavioral sciences. New York: Academic Press.

Graen, G. (1976). Role-making processes within complex organization. In M. D. Dunnette (Ed.), Handbook of industrial and organizational psychology (pp. 1201-1246). Chicago: RAND Corp.

Heneman, H. G. , Schwab, D. P. , Fossum, J. A. , & Dyer, L. D. (1980). Personnel/human resource management. Homewood, IL: Irwin.

Henry, B. M. (1977). Need for achievement and aspiration for upward mobility of female and male elementary teachers in Virginia. Unpublished doctoral dissertation, Virginia Polytechnic Institute and University.

Hilton, J. (1977). The relationship between sex role stereotypes and career aspirations of elementary and secondary women teachers. Unpublished doctoral dissertation, University of Denver.

Homer, M. S. (1974). Toward an understanding of achievement related conflicts in women. In A. J. Stacey , S. Bereard , & J. Daniels (Eds.), And Jill came tumbling after (p. 47). New York: Dell.

Kirk, R. M. (1968). Experimental design: Procedures for the behavioral sciences. Belmont, CA: Wadsworth.

Myers, J. L. (1972). Fundamentals of experimental design. Boston: Allyn.

10.

Nunnally, J. C. (1967). Psychometric theory. New York: McGraw-Hill.

11.

Rynes, S. L. , Heneman, M. G., III , & Schwab, D. P. (1980). Individual reactions to organizational recruiting: A review. Personnel Psychology, 68, 620-631.

12.

Schwab, D. P. (1982). Recruiting and organizational participation. In K. M. Rowland (Ed.), Personnel Management (pp. 103-128). Boston: Allyn.

13.

Shakeshaft, C. (1987). Women in educational administration: Implications for training. Leaders for America's schools. San Francisco: McCutchan.

14.

Stockard, J. , & Kempner, K. (1981). Women representation in school administration: Recent trends. Educational Administration Quarterly, 17, 95-105.

15.

Tom, V. R. (1975). The role of personality and organizational images in the recruitment process. Organizational Behavior and Human Performance, 6, 573-592.

16.

Winer, B. J. (1971). Statistical principles in experimental design. New York: McGraw-Hill.

17.

Young, I. P. (1984). An examination of job facet satisfaction for female and male public school superintendents. Planning and Changing, 15(2), 114-124.

The Effects of Recruitment Brochure Content and Gender of the Reactor for Doctoral Programs in Educational Administration

Abstract

Get full access to this article

References