Eurocentrism is a colonial influence that has impacted the thinking of scholars worldwide through the manufacture of ‘knowledge’. By virtue of this colonial influence race corresponds to psychological colonization. This applies to Eurocentrism among Filipinos, the main example explored in this article. Rethinking the significance of race is the beginning of an effort to rescue ‘knowledge’ by validating challenges to the significance of racial constructs. In order to enhance ‘knowledge’ and reduce the threats of ignorance, scholars and other concerned citizens must concede the ecological fact that all groups have cultural strengths that should be reinforced. Enabled by the study of culture, scholars will contribute to an effort to purge colonial influence from the western intellectual ethos.
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