Implicit Bias Within Public Reporting: A Virtual Reality Experiment Examining “Suspicious” Activity

Abstract

Campaigns like that of the Department of Homeland Security’s “See Something, Say Something” are intended to increase public reporting of “terrorism-related behaviors.” Yet given prior research on whom the general public considers to be a terrorist, it is likely these types of programs are instead affected by pejorative automatic associations. With this in mind, we inquire: Does implicit bias affect public reporting within a suspicious activity scenario? Through a randomized experiment using virtual reality technology, we find evidence of such bias, as manifested in whether participants indicated they would call the police when presented with a Middle Eastern male. We conclude effective counterterrorism programming should involve an awareness campaign component detailing what terrorism truly looks like in the United States.

Keywords

bystander intervention implicit bias public reporting terrorism virtual reality

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