Abstract
The tiny sultanate of Brunei wishes to become a player in the international tourism industry in advance of the day when revenues from its oil exports decline. Like so many destinations that have yet to be developed, Brunei wishes to base its tourism industry on concepts of “nation equity,” which means improving its perception among would-be travelers, and ecotourism, to avoid the environmental degradation that often accompanies tourism development. Brunei thus wishes both to use and preserve the diverse ecosystem represented by its tropical rain forests. By promoting ecotourism Brunei will not only optimize land use and logistics capacity, but it will seek to maintain the rain forest's industrial and pharmacological resources and also reduce its current over-dependence on oil and gas exports.
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