Fundraising in Hospitality Education

Abstract

Fundraising campaigns are an essential aspect of hospitality-education programs. While the dean or director is a key member of a fundraising team, fundraising campaigns also require the assistance of development professionals and committed volunteers. The three steps for initiating a fundraising program are: create a written development plan, compose a case statement, and recruit volunteers. The annual fund is the beginning point for most fundraising campaigns and for most donors, as annual-fund gifts are relatively small and are made regularly. Despite the importance of operating an annual fund, the bulk of donated funds come from major gifts, which must be cultivated. Three solicitation methods are direct mail, telephone calls, and personal meetings.