Abstract
A nationwide survey of almost 1,400 B&B guests provided an overview of those travelers' characteristics. Among guests' top-ten desirable B&B features are (1) a private bath, (2) a sense of privacy, (3) a quiet atmosphere, and (4) an innkeeper who tells of local sights and restaurants. The majority of B&B and country-inn guests are baby boomers, with a median annual household income of $73,000. Almost all were college educated, and 36.4 percent of respondents listed their occupations as professional. Inn guests spend 2.35 nights on a B&B getaway, and respondents projected that they would take 2.62 trips involving a bed-and-breakfast stay in the coming year. A couple typically spends $225.72 per day during a B&B visit for food, lodging, and other purchases.
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