Northern Ireland

Abstract

Northern Ireland's tourism officials face the considerable task of building the province's tourism business. Officials have conducted studies and begun policies to improve both the province's attractiveness and its guest accommodations. Although they are separate countries, the north and south of Ireland will be marketed as one destination. While a number of operators plan to invest in accommodations in Northern Ireland, the province's long-term success rides on a permanent settlement to the "troubles," but there is no prospect of an early agreement.