Abstract
An evaluation of the internal operations of this country club allowed the company to (1) identify the areas of business on which it should focus, (2) develop solid knowledge of each market's condition and of the competition, (3) reach conclusions about the general conditions of those markets, (4) develop specific pricing policies and procedures to take advantage of those markets, and (5) effectively communicate its new plans to all the appropriate parties. Two key aspects involved pricing the product so that customers didn't shy away from it and identifying procedures, policies, actions, or services that were actually repelling business. In the end, the club gained more and happier players and additional net revenues from wise price increases.
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