The Homestead

Abstract

Located in a relatively remote mountain valley, The Homestead must constantly strive to attract both guests and employees. Guests are wooed by its five-star service and wide range of activities. For employees, The Homestead maintains a strong, family-type atmosphere. For both, there is the lure of a pristine rural setting and a relaxed pace of living. Although its market mix leans toward the meetings business, The Homestead retains the general ambience of a leisure-time property. The keys to The Homestead's success are the longevity of its staff and the stability that comes from a century of the same ownership.