Abstract
In recent years, resorts have had to respond to substantial structural and demographic changes. Among them: an increase in the number of chain-affiliated resorts, outdated consumer attitudes, and consumers' desire for diverse, family-related activities. As a result, resorts must both encourage repeat business and seek new markets. Some resorts have sought business from nearby residents, while others have courted meeting planners and stretched their operations into off seasons. Most resorts sponsor special events and offer travel packages, and nearly all resorts have added children's activities.
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