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Theoretical and Practical Considerations in

Cornell Hospitality Quarterly

Impact Factor: 2.7 / 5-Year Impact Factor: 4.4

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First published online February, 1984

Theoretical and Practical Considerations in

Volume 24, Issue 4

https://doi.org/10.1177/001088048402400410

Abstract

Your hotel's or restaurant's business position can be improved through marketing re search. Here are some of the things you should know before you conduct a study

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