Some see it as a challenging new technology, and hope teleconferencing will play thegenie to the hotel industry's Aladdin, emerging from the lamp to conjure up innovativenew services and increased profits. Others see it as a threat to the industry, andfear that, rather than spurring growth, teleconferencing will cut occupancy. This articledescribes how teleconferencing works and suggests ways in which your operation can profit from it