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A New Marketing Mix for the Hospitality Industry

Cornell Hospitality Quarterly

Impact Factor: 2.7 / 5-Year Impact Factor: 4.4

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Research article

First published online August, 1981

A New Marketing Mix for the Hospitality Industry

Volume 22, Issue 2

https://doi.org/10.1177/001088048102200208

Abstract

Traditional marketing-mix concepts have little utility for the service industries, because they reflect strategies for selling products, rather than services

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