Abstract
This article is based on a study, The Psychology of Choice in the Lodging Market, for which the research was funded by the 3M National Adver tising Company. The author, Dr. Edward J. Mayo, is assistant professor of Marketing Man agement at the University of Notre Dame. In his research, he was assisted by Raymond Ander son and George Vondruska.
This research study was made during the sum mer of 1973 when gasoline shortages were al ready prevalent in some sections of the Rocky Mountains and Northeast. During the Energy Crisis of 1973-74, the availability of gasoline and automobile services became an influencing el ement in the traveling public's decision of where to stay. Since then, gasoline has become generally available — albeit at higher prices - on turnpikes and in resort areas.
Recent sampling of the traveling public indicates for those not on an expense account that motel choice enroute to destination areas is strongly influenced by price, while those at destination are dictated by quality for the price, with house keeping suites at resort complexes being favored by families planning to stay three days or more. — Editor.
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