The image of a political party significantly influences its credibility, soft power, discourse authority and leadership, thus making image building an integral part of party development. The image of the Communist Party of China (ICPC) is an important part of the Communist Party of China and China. This article utilises CiteSpace software to conduct a bibliometric analysis of the ICPC literature in the China Knowledge Network Database to explore the research status and trend. The results show that the research domain of the ICPC has been developing slowly over the past three decades, and it was not until 2021 that the theme began to develop at a high rate. At present, the core authors and institutions in the research field of the ICPC are loosely connected and have not yet formed a stable research team. In summary, the research fields of the ICPC include three themes about the connotation of ICPC, the communication strategy of ICPC and the representative figures of ICPC. The international communication of the ICPC has become a key topic and a frontier direction. This article comprehensively analyses the trend of the research field of the ICPC in the past 30 years and provides valuable research findings for further understanding of the ICPC research trends.
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