This article offers an ethnographically informed discussion of the hybrid discourse of authenticity of two New Age Judaism (NAJ) communities that were active in Israel in the beginning of the millennium. The article argues that the discourse of authenticity of the two communities was a hybrid discourse which interweaved two overlapping understandings of expressive authenticity: genealogical or historical (origin) and identity or correspondence (expressive content). The members of the communities aspired for self-realization and fulfillment by discovering their authentic self and at the same time articulated and legitimized their mission of renewal by referring to earlier, allegedly more spiritual time periods in Jewish history. This discourse is understood in terms of the “inward turn” and the “turn to tradition” of contemporary Jewish life as well as the penetration of consumer logic into Jewish forms of spirituality. As such it showcases the complexities of Jewish individualization whereby the focus on the self and self-authenticity is tightly linked to the cultivation of identity and communal belonging.
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