This article briefly characterizes the core values of business as manifestations of natural processes. They include the values of economizing, power-aggrandizing, ecologizing, technologizing, and X-factor, with each separate value cluster a response to identifiable forces of nature. The inconsistencies and contradictions between these various value systems are reconciled by resorting to two kinds of normative phenomena: the rationality and creativity found within the techno-symbolic value cluster, and a global culture of ethics.
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