Robert W. Ackerman , "How Companies Respond to Social Demands," Harvard Business Review, (July-August, 1973), pp. 88-98.
2.
John W. Collins , "Formulating Corporate Social Policy: Consideration of the Effect of Managerial Attitudes," Proceedings of the 3rd Annual Meeting of the Academy of Management, (1974 ), pp. 607-612.
3.
John W. Collins and Chris G. Ganotis, "Managerial Attitudes Toward Corporate Social Responsibility," presented at the NACBS Symposium on "Corporate Social Policy in the Dynamic Society," Graduate School of Business, University of California , Berkeley, California, (November 9-11, 1972).